Hattery is an incubator and multidisciplinary creative team that builds human-focused digital products and organizations that promise to make impact on our lives and on the world we live in.
voice and tone
Developed the Hattery voice and tone and altered it as the organization evolved to inform the internal company culture and external messaging.
Worked with designers, engineers, and strategists to conceive and build the hattery site. Led content creation, including the creation of the taglines “With purpose comes clarity” and “Act with purpose”.
Developed and managed the Hattery Journal, a blog for thought leadership around Hattery’s core strengths of creative, business, and development. Ghostwriting, editing, and copy-editing.
Worked with Hattery’s resident filmmaker to produce videos for the Hattery Journal and outside publications, including the story of Hattery’s custom typeface. https://vimeo.com/51081411
Pitched Hattery stories to local and national news outlets and worked with journalists to seed content by or about Hattery. Coverage includes Forbes, Wall Street Journal, Huffington Post, Bloomberg, KQED, and KRON4.